The 6 most eye-catching watches of LVMH Watch Week

“Oh“You can never serve yourself better than yourself,” the saying goes. Taking advantage of the closure of the International Haute Horlogerie Hall (orchestrated by the Fédération de la Haute Horlogerie) held annually in Geneva in January, the “watches” department of the first place in the luxury industry took the lead in organizing this strategic niche. fair to praise its manufactures.

After two digital editions in Dubai, Singapore and – the pandemic requires – The LVMH Watch Week this year, he made a stop in Miami, a central (and sunny) place of luxury and culture, a strategic American market for LVMH and its houses. “With almost 42,000 employees, more than 1,000 stores and 13 production sites, the United States is one of the growth engines for the Group and its houses,” said Frédéric Arnault, newly appointed president and CEO of the “watches” division. LVMH

Clocks newsletter

Every Thursday at 11:30.

Get the best news about fine watchmaking: sales, auctions…

Your registration has been considered with the email address:

For all our other newsletters, go to: My account

By registering, you agree general conditions of use and our Privacy policy.

According to our calculations, the general turnover of the division would be close to 2,000 million euros. An important result that still leaves room for progress 42 billion made by fashion and 9 billion from jewels. The luxury number one also acts as a challenge to watchmaking competitors, the Richemont and Swatch groups, and the unique independent Rolex. Organic growth team relay (while perhaps Acquiring a piece of Tiffany & Co jewelry), six brands, with very different universes, have lifted the veil on the first premiere of the year.

Watchmaking trends in 2024: green and expensive

Owned by a famous South Beach surgeon, models from Hublot, Tag Heuer, Zenith, Bulgari, and new for this edition, Gerald Genta and Daniel Roth, both houses. It was relaunched as part of Louis Vuitton’s La Fabrique du temps – officially kicking off the year of watchmaking, setting the pulse of trends to follow in 2024. On the menu? Complications, innovation but above all green and expensive!

ALSO READ Georges Kern: “Being an entrepreneur means playing on the offensive”


No dial, no hands, no oscillating weight, but a roller display, a circular power reserve, a tourbillon inclined at 45° with automatic rotation on two linear masses… In particular, the MP 10 embraces its divisive insolence. Seven years of development and 18 months of production were necessary to bring this piece of haute horlogerie to life, exclusive both for its price (275,000 euros) and for its rarity (50 examples).
MP-10 Tourbillon Weight Energy System, Hublot.

the cyclops

Between the arrival of new CEO Julien Tornare and the surprise return of an avant-garde sunglasses line, new watchmaking products have almost taken a back seat. The reinterpretation of the famous Dato from 1968, called by experts the Cyclops because of the distinctive arrangement of its single sub-dial, is nevertheless worth a detour. Equipped with a green and dome-style sapphire crystal, it fully plays the retro-futurism card.
Carrera Chronograph, TAG Heuer, 6,450 euros.


With multiple functions, the Chronomaster Original Triple Calendar is probably the most versatile and functional watch in the collection. Purists will note that the model accurately reproduces the design and proportions of the 1969 A386. With this construction, without a bezel around a raised domed sapphire crystal, it was necessary to show ingenuity to preserve the proportions (38 mm). full calendar with moon phase to the high frequency El Primero 1/10 caliber automatic chronographe the second
Chronomaster Original Triple Calendar, Zenith, 12,950 euros.ALSO READ Behind the new Tudor Pro Cycling team

Business Art

Better recycling of hard sandstone, while perpetuating the ancestral art of micromosaics beloved of the Roman house, such is the ambition of this unique animation of the Lucea collection. In addition to the dial composed of malachite inserts, the V-shaped links of the bracelet have been smoothed and rounded to emphasize the geometry, while maintaining originality.
Lucea, Bulgari, 19,200 euros.


Octagonal case, laughing Mickey Mouse and leaping hours… Although designed by the master watchmakers of La Fabrique du temps Louis Vuitton Michel Navas and Enrico Barbasini, who were responsible for relaunching the cult brand of the 1980s, this timepiece remains faithful to the playfulness and Gérald Genta the technicality of the “Picasso of watches”. As a tribute, two friends who studied in Genta in their youth enriched this playful watch with the master’s favorite complication: the minute repeater.
Repeating Minute Jumping Hour Retrograde Minute, Gérald Genta, price on request.


La Fabrique du temps with the support of Louis Vuitton, Daniel Roth, The iconic independent watchmaker of the 1990s reinvents itself through the production of new pieces. Announced last March, the first creation, a tourbillon, a tribute to the original 1988 model, was officially unveiled at the show. Published in an edition of 20, and marketed as a subscription, all models have been sold and will soon be delivered to their owners.
Tourbillon Subscription, Daniel Roth, price on request.

Leave a comment